GDPR Update May 2018-05-16

At Truth Naturals, we take Your Privacy Seriously. We have updates our business processes to fully comply with GDPR guidance.

GDPR Privacy Summary (the basics, before the detail of our Full Privacy Policy)

    1. We have developed your “Right to be erased or “forgotten”. This means if you contact us and don’t make a purchase or transaction, we won’t keep your details on file. If you send us an enquiry by email, we will keep only your email on our secure email system only to keep a record of the discussion, not to include you on our marketing and promotions database.
    2. We only send your Mailing address and order details to our Fulfilment Warehouse (that is GDPR compliant)
    3. We only store your full details (excluding payment) on Shopify and its apps (which is fully GDPR compliant and the world leader in E-Commerce security)
    4. Your purchasing card details are never held by us, they are encrypted and used by Epay (one of Europe’s most secure payment Gateways) and they are fully GDPR compliant.
    5. We will never sell your information to any other company without your permission.
    6. We will send you a basic customer survey request from Trust Pilot in order to ensure we have met your expectations of our services.

Personal Information Our Company Collects and How It Is Used

Introduction & Cookies:

Our company, Truth Superfoods Ltd, collects information in different ways from our website visitors and Members who access the various parts of our Services and the network of Web sites accessible through our Service though the use of cookies and purchase data. We use this information primarily to provide a customised experience as you use our Products and Services and generally, do not share this information with third parties.

We use an app called “Cookiebot” which allows you to control which cookies you leave. Some are essential (like adding items to cart), but this allows you to have visibility and understand the process better. This allows us to be GDPR compliant.

We use cookies to give you the best browsing experience and to help us understand how you use our site. Cookies are small snippets of data stored on your computer and some have already been set. By continuing to use our website you are accepting our use of cookies. To find out more, read about cookies.


Members may be asked to provide certain personal information when they sign up for our Products or Services including name, address, telephone number, billing information (such as a credit card number), and the type of personal computer being used to access the Services. The personal information collected from Members during the registration process is used to manage each Member’s account (such as for billing purposes). This information is not shared with third parties, unless specifically stated otherwise or in special circumstances.

As part of the GDPR requirements we will ensure that all of our customers “Opt-In” to receiving informational and promotional messages from us.

However, in instances where our members have opted-in, our company and a partner jointly promote our Services, we may provide the partner certain personal information, such as the name and email address of persons who subscribed to the Services as a result of the joint promotion for the sole purpose of allowing us and the partner to assess the results of the promotion. We will make this clear to members if it occurs.

In this instance, personal information may not be used by the partner for any other purpose. We may also generate non-identifying and aggregate profiles from personal information Members provide during registration (such as the total number, but not the names, of Members). As explained in more detail below, we may use this aggregated and non-identifying information to sell advertisements that appear on the Services.

Our Company Partners and Sponsors:

If members Opt-into our information and promotional database. Some products and services may be offered to Visitors and Members in conjunction with an affiliate, independent contractor seller or non-affiliated partner. To provide Visitors and Members some of these products and services, the partner may need to collect and maintain personal information. In these instances, you will be notified before any such data is collected or transferred and may decide not to use that particular service or feature.

Additionally, our partners may have advertisements or co-branded Web Pages that are cosponsored by an affiliate, independent contractor seller, or non-affiliated partner. Our company may share non-identifying and aggregate information (except as described above), but not personal information, with such partners in order to administer the co-branded products or services offered.

Online Advertisements:

Our company may display our online advertisements. In those cases we share aggregated and non-identifying information about our Visitors and Members collected through the registration process as well as through online surveys and promotions with these advertisers.

Additionally, in some instances, we use this aggregated and non-identifying information to deliver tailored advertisements or joint ventures. For instance, an advertiser or joint venture company tells us the audience they want to reach and provides us an advertisement tailored to the audience. Based upon the aggregated and non-identifying information we have collected, we may then display or send the advertisement to the intended audience. Our company does not share personal information about its Visitors or Members with these advertisers or joint venture companies.

Responses to Email Inquiries:

When Visitors or Members send email inquiries to our company, the return email address is used to answer the email inquiry we receive. Our company does not use the return email address for any other purpose and does not share the return email address with any third party.

Voluntary Customer Surveys:

We may periodically conduct both business and individual customer surveys. We encourage our customers to participate in these surveys because they provide us with important information that helps us to improve the types of products and services we offer and how we provide them to you. Your personal information and responses will remain strictly confidential, even if the survey is conducted by a third party. Participation in our customer surveys is voluntary.

We may take the information we receive from individuals responding to our Customer Surveys and combine (or aggregate) it with the responses of other customers we may have to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). We then use the aggregated information to improve the quality of our services to you and to develop new services and products. This aggregated, non-personally identifying information may be shared with third parties.

These information will be governed and interpreted pursuant to the laws of England, United Kingdom, notwithstanding any principles of conflicts of law. You specifically consent to personal jurisdiction in England, United Kingdom in connection with any dispute between you and Truth Superfoods Ltd arising out of these Terms of Use or pertaining to the subject matter hereof. The parties to these Terms of Use each agree that the exclusive venue for any dispute between the parties arising out of these Terms of Use or pertaining to the subject matter of these Terms of Use will be in the English courts. If any part of these Terms of Use is unlawful, void or unenforceable, that part will be deemed severable and will not affect the validity and enforceability of any remaining provisions. These Terms of Use constitute the entire agreement among the parties relating to this subject matter. Notwithstanding the foregoing, any additional terms and conditions on this site will govern the items to which they pertain. Truth Superfoods Ltd may revise these Terms of Use at any time by updating this posting.